![]() Every year in May, Dying Matters holds an Awareness Week, to promote the importance of talking about dying, death and bereavement. Dying Awareness Week, 9-15 May 2016, has the theme 'The Big Conversation' and the aim is to encourage the public to talk to each other about dying, death and bereavement, because "Talking about dying won't make it happen!" This is being supported locally by Sunderland CCG, local GPs, St Benedict’s Hospice, Sunderland Hospitals, South Tyneside Hospitals and specialist nurses across Gateshead, South Tyneside & Sunderland. Community pharmacists are being asked to support the campaign by downloading leaflets & posters from the Dying Matters Website and to talk to patients about having these conversations. The leaflet explains why talking about dying, death and bereavement is so crucial, and offers tips for initiating and continuing these conversations. It also advises on practical steps that can be taken to put our final wishes in place, as well as how to spread the message through our communities of the importance of discussing what we want at the end of our lives. Dying Matters states: Every minute someone in the UK dies, but many of us still do not feel comfortable talking about dying. Talking more openly about dying can help you to make the most of life and to support loved ones. With an ageing population and people living for longer with life limiting illnesses, discussing dying is increasingly important. If you don’t talk to your loved ones about their wishes you may be risking leaving it too late. This is a perfect opportunity to work with colleagues across the professions to help patients start having these difficult conversations with their loved ones.
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