The LPC is working with the local authorities to try and get a brief alcohol intervention service up and running using scratch cards to start the conversation.
For information, there is a public health media campaign called "Dry January" and it's an attempt to encourage people to abstain from alcohol for 31 days - during the month of January. The campaign will be focussing on the link between alcohol and cancer:-
- Alcohol is the second biggest cause of cancer (in people over 35) after smoking...
- Alcohol is responsible for 4% of UK cancers – about 12,500 cases each year (Alcohol Research UK)...
- An estimated 6% of cancer deaths in the UK caused by alcohol. (Cancer Research UK, Alcohol and Cancer: the evidence, 2009).
- 85% of people do not realise that drinking over limits increases the risk of developing breast cancer.
- Some 65% were unaware it increases the risk of bowel cancer.
So, the simple message is: "the more often you drink, the more you increase your risk of developing cancer".
If you're interested in supporting the campaign in your pharmacy (or by having a month off alcohol yourself?), then please please visit the dry January website. www.dryjanuary.org.uk
Can you stay off the booze for 31 days?